The apparel systems landscape
The apparel systems landscape is the set of software categories an apparel brand runs — ERP, PLM, PIM and DAM, merchandise planning, allocation and replenishment, WMS, OMS, EDI and B2B, the ecommerce platform, and BI — described by what each one is genuinely authoritative for rather than by what it is sold as. Nine of the ten are a system of record for one thing and BI is authoritative for no object at all; each is repeatedly asked to do work it was not built for, and each has one handoff into or out of it that fails before the others.
This is that map, category by category, with the purchase order handled separately because it is the point where the plan and the commitment are joined by a person rather than by a shared record. It is a map of categories, not of vendors: no product is named, and nothing here describes an integration. The modern apparel software stack covers eight stack roles at a summary level and recommends a shape by company stage; this page re-cuts the same landscape into ten software categories and goes one level down, into what each one fails at and why. The two cuts differ deliberately. Assortment and buying are roles there and sit inside merchandise planning here, on the handoff out of it rather than beside it. Production and work-in-progress tracking is a role there and is not a licensed category here at all — it hangs off the purchase order, and it is handled below with it. And the five categories downstream of the buy — allocation and replenishment, WMS, OMS, EDI and B2B, and the ecommerce platform — are in this cut and not in that one.
- Definition — Apparel systems landscape
- The apparel systems landscape is the set of software categories an apparel brand runs — ERP, PLM, PIM and DAM, merchandise planning, allocation and replenishment, WMS, OMS, EDI and B2B, the ecommerce platform, and BI — described by what each one is genuinely authoritative for rather than by what it is sold as. Nine of the ten are a system of record for one thing and BI is authoritative for no object at all; each is repeatedly asked to do work it was not built for, and each has one handoff into or out of it that fails before the others.
- Used by: Merchandising, planning, technology, and operations leaders mapping, extending, or replacing part of an apparel software stack
- Related: ERP, PLM, PIM, merchandise planning, allocation, WMS, OMS, EDI, BI, system of record, merchandising operating layer
Three questions asked of every system
A category map that lists only what each system does leaves out the part that decides whether a stack works, because every category does its own job competently — these are mature products solving well-understood problems. What is worth knowing is where each category’s authority ends, because that boundary is where the work that nobody owns collects.
So each entry below answers three questions instead of one. What is it genuinely the system of record for — the objects it is the single authoritative writer of, which other systems should be taking copies of rather than authoring themselves. What is it repeatedly asked to do that it was not built for — the work that lands on it because it is the nearest system with the right-looking data, and that it holds in a field nothing downstream reads. And which handoff into or out of it breaks first — not every seam fails at once, and the one that fails earliest is the one worth instrumenting.
Two clarifications before the list. First, a category is a job, not a licence: several of these ship bundled inside one suite, and a brand with four products in its stack still has ten jobs to place. Bundling changes the contract, not the boundary — two modules inside one suite can still disagree about a value when each writes its own copy. Second, being the system of record for an object is a claim about authorship, not about storage. Copies are fine and unavoidable. What is not fine is two systems that both write the same object, because then there is no version to reconcile back to. That distinction is worked through object by object on the system of record map.
What each system owns, and where it stops
- System of record for
- The transaction and the money. The committed purchase order, receipts against it, supplier invoices and payables, inventory valuation, the item master as finance defines it, and the general ledger everything eventually lands in.
- Asked to do anyway
- Carry pre-season merchandising work — option counts, depth by size, assortment by door, margin by style — on structures designed for a financial item and a stock location. It is also asked to hold the buy before the buy is a commitment, which is the one state an ERP has no natural record for.
- Handoff that breaks first
- The handoff in from planning. A plan expressed in options, depth and delivery phasing has to be flattened into order lines. The plan’s structure does not survive the flattening, so the moment either side changes there is no shared key to reconcile them on.
- System of record for
- What the product is. Style and colorway definition, the bill of material, construction and tech pack, target and quoted cost, sample rounds and fit comments, vendor assignment, and the development calendar.
- Asked to do anyway
- Hold the line plan and the money, because the style already lives there. PLM’s grain is the product; a line plan’s grain is the product crossed with the period, the channel and the dollar. The extra dimensions get held in a column that nothing downstream reads.
- Handoff that breaks first
- The handoff out to planning and buying. PLM stops at the approved style. Depth, the size curve and delivery phasing — the things that turn a style into a buy — are decided elsewhere, so the approved line and the bought line become two different lines without either one being wrong.
- System of record for
- The consumer-facing product record. Descriptions, attributes, taxonomy, imagery and video, and the syndication of all of it to ecommerce, marketplaces and wholesale partner catalogs.
- Asked to do anyway
- Act as the company’s master item list, because its data is the cleanest-looking in the building. It is a downstream consumer of the product record, not its author — everything in it was decided somewhere upstream and copied in.
- Handoff that breaks first
- The handoff in from PLM. Colorway and size-scale naming that was informal upstream becomes load-bearing the moment it has to match a site facet and a partner’s catalog. A colorway renamed after approval quietly splits one style into two in the consumer record.
- System of record for
- How much can be bought. Sales, margin, receipt and inventory targets by period, channel and category; open-to-buy; and the reconciliation of a top-down financial target with a bottom-up assortment.
- Asked to do anyway
- Hold the assortment and the buy at style-colorway-size grain. That is a finer grain than the plan is built at, and a plan forced down to it stops being reviewable at the level the business actually manages. It is also asked to carry actuals it does not own.
- Handoff that breaks first
- The handoff out into buying. Open-to-buy is a dollar envelope; a buy is units by style, colorway and size. Someone has to perform that conversion, and the file it is performed in becomes a second version of the plan the moment it is saved.
- System of record for
- Where the units go. Store, door and channel distribution, size-run integrity, initial allocation against a size curve, and replenishment rules driven by on-hand and rate of sale.
- Asked to do anyway
- Repair a buy it did not make. When depth or the size curve was wrong at the point of buying, allocation is asked to distribute a shape that cannot satisfy demand at any door — and it is judged on the result.
- Handoff that breaks first
- The handoff in from the buy. When the size curve used to buy is not the size curve used to allocate, runs break in the middle sizes first. The sizes that remain on the floor then read as slow demand rather than as the tail of a broken run, and that reading is what sizes the next buy.
- System of record for
- The physical goods. Receipt against an advance ship notice, putaway and location, pick, pack and ship, cycle counts, and the on-hand number that is physically true in that building.
- Asked to do anyway
- Explain commercial availability. A WMS knows what is in the building. It does not know what is promised to a wholesale order, what is reserved for a launch, or what is in transit against a purchase order whose date has already moved.
- Handoff that breaks first
- The handoff in from the purchase order and EDI. When an advance ship notice does not match the order — a split shipment, a substituted size, a short ship — the discrepancy is resolved on the dock, and a resolution made on the dock has no return path to the plan that authorized the order.
- System of record for
- The customer order and its promise. Order capture across channels, availability and reservation, sourcing and routing, fulfilment status, exchanges and returns.
- Asked to do anyway
- Be the single view of inventory for the whole company. It is authoritative for what has been promised. It is not authoritative for what was planned, what was bought, or what is still on a factory floor.
- Handoff that breaks first
- The handoff out to planning and finance. Returns and cancellations restate demand after the fact. If that restatement does not reach the plan on the same grain the plan is held at, sell-through is read on gross units and the next buy is sized against a number that was never net.
- System of record for
- The wholesale transaction in transit. Purchase orders in from retail partners, order acknowledgements, advance ship notices, invoices, and chargeback traffic — each in the partner’s required format, on the partner’s timetable.
- Asked to do anyway
- Serve as the wholesale order book. EDI is a transport and a format. The commitment it carries has to be held somewhere that can plan against it, and a message queue is not that place.
- Handoff that breaks first
- The handoff into planning. A wholesale order amended by a retail partner — a date moved, a quantity cut, a door list changed — arrives as another transaction. Turning a stream of amendments back into a booked wholesale plan is manual work, and it is done by whoever notices.
- System of record for
- The direct storefront and its transactions. Site catalog state, price and promotion as the customer sees them, carts and orders, customer accounts and subscriptions.
- Asked to do anyway
- Act as both the product master and the demand signal. Its catalog is the version everyone in the company can see, so its attributes get treated as truth; its sales get read as demand, when they are demand filtered by what happened to be in stock and in view.
- Handoff that breaks first
- The handoff in from PIM and out to planning. A style live on site under a different name or attribute than the plan uses cannot be matched back without a hand-built map, and the map belongs to whoever needs the report rather than to a system.
- System of record for
- Nothing. This is the one category in the landscape that is authoritative for no object. It reads objects other systems own and presents them together.
- Asked to do anyway
- Settle disagreements it has no authority to settle. When two systems hold different values for one object, a dashboard makes the disagreement visible and well formatted. It does not make either value correct, and a well-formatted disagreement is easy to mistake for an answer.
- Handoff that breaks first
- The handoff in from everywhere at once. A reporting layer inherits every upstream grain mismatch. The moment a report joins a plan held at category-month grain to actuals held at style-colorway-day grain, the join carries an assumption made once, in a file, with no owner to revisit it.
Four boundaries worth stating plainly
PLM and PIM are both described as product systems, and OMS and EDI are both described as order systems, which is how a stack ends up with two writers for one object. Each pair differs on which side authors the object and which side takes a copy, and the boundaries below are the ones that stop a stack getting that backwards.
- Definition — PLM (product lifecycle management) in apparel
- Product lifecycle management is the system of record for what the product is: the style and its colorways, the bill of material, construction and tech pack, target and quoted cost, sample rounds and fit comments, vendor assignment, and the development calendar. Its grain is the product. It is not the period, the channel, or the dollar — which is why a line plan parked in PLM stops being able to answer how much can be bought.
- Used by: Product development, design, technical design, and sourcing teams
- Related: Tech pack, bill of material, style, colorway, target cost, ERP, merchandise planning
- Definition — PIM (product information management)
- Product information management is the system of record for the consumer-facing product record — descriptions, attributes, taxonomy, and the syndication of all of it to ecommerce, marketplaces, and wholesale partner catalogs. It is a downstream consumer of the product record rather than its author, so informal upstream naming becomes load-bearing the moment it has to match a site facet or a partner catalog.
- Used by: Ecommerce, digital merchandising, and wholesale operations teams
- Related: DAM, PLM, ecommerce platform, colorway naming, size scale, syndication
- Definition — OMS (order management system)
- An order management system is the system of record for the customer order and its promise: order capture across channels, availability and reservation, sourcing and routing, fulfilment status, exchanges and returns. It is authoritative for what has been promised to a customer. It is not authoritative for what was planned, what was bought, or what is still in production.
- Used by: Ecommerce, customer operations, and fulfilment teams
- Related: WMS, ecommerce platform, available to promise, returns, allocation
- Definition — EDI (electronic data interchange) in apparel wholesale
- Electronic data interchange is the exchange layer for the wholesale transaction — purchase orders in from retail partners, order acknowledgements, advance ship notices, invoices, and chargeback traffic, each in the partner’s required format and on the partner’s timetable. EDI is a transport and a format, not an order book: the commitment it carries still has to be held somewhere that can plan against it.
- Used by: Wholesale operations, customer service, and supply chain teams
- Related: ASN, chargeback, wholesale purchase order, ERP, merchandise planning
Six handoffs, and what each one drops
- What has to carry across
- The approved style and colorway list, the quoted cost, and the delivery the style was developed for.
- What breaks first when it does not
- The line that was approved and the line that was bought stop matching on option count, and margin is planned on a cost that moved after approval.
- What has to carry across
- Open-to-buy by period and channel, the assortment it was built for, and the depth logic behind it.
- What breaks first when it does not
- The dollar envelope and the unit buy become two documents. The approval was attached to the first one, so whichever is revised second has no approval step to run back through.
- What has to carry across
- Units by style, colorway and size, the ex-factory and delivery dates, the vendor, and the cost the buy was planned at.
- What breaks first when it does not
- The order is committed at a structure the plan cannot read back, so a plan-to-commitment check becomes a manual reconciliation instead of a query.
- What has to carry across
- Confirmation, revised ex-factory dates, split shipments, substitutions, and short ships.
- What breaks first when it does not
- The plan continues to state a receipt date that the factory already moved, and the floor set is built against it.
- What has to carry across
- What physically arrived, by size, against what was ordered — and the size curve the buy assumed.
- What breaks first when it does not
- The plan holds no record that the run was short before it was allocated, so the next buy is sized against a sell-through read the broken run produced rather than against the curve that was bought.
- What has to carry across
- Net demand after returns and cancellations, at the grain the plan is held at.
- What breaks first when it does not
- Sell-through is read gross, the in-season decision is made on it, and the read-through into next season inherits the error.
Read what breaks first across the six and the pattern is consistent: nothing in it is a system failing at its own job. Each line is a value that was true in one system and had to be carried into another by a person, a file or a scheduled export. The mechanism behind that is worked through in the handoff problem, and the stage-by-stage version is the connected apparel workflow map.
Where the purchase order actually lives
The purchase order deserves its own section because it is the only object in the landscape that is simultaneously a merchandising decision, a financial commitment, a supply chain instruction and a legal document. Every one of those four readings belongs to a different team, and the system that holds the order is chosen for one of those four readings and then asked to serve the other three.
Start with where it is created. A factory purchase order can be cut in the ERP, because that is where the vendor master, the payment terms and payables already live. It can be cut in PLM, because that is where the vendor, the quoted cost and the tech pack live and where the style was approved. It can be cut in a dedicated sourcing or production tool, because that is where the critical path is tracked. Or it can be cut in a spreadsheet, which becomes the order the moment it is emailed and acknowledged. Each of those four is defensible and each is in use. The question that decides whether it works is not which system cuts the order, but whether the plan that authorized it can still see it afterwards.
Who owns the change
A purchase order is not written once. Quantities move. Deliveries split. A size is dropped after a fit session. A colorway is cancelled when the lab dip fails. A factory moves an ex-factory date because a fabric mill slipped, and the revised date lands by email. Each of those changes has an owner, and the owner of the change is not necessarily the owner of the system the change has to be written into. Sourcing moves the date. Merchandising owns whether the new date still works for the floor set or the wholesale delivery window. Finance owns whether the terms, the landed cost or the currency exposure moved with it. Allocation eventually owns what to do with a delivery that arrives after the launch it was bought for.
When the order lives in a system only one of those four functions writes to, the other three learn about the change from a version they were sent — a weekly work-in-progress export, an email thread, a shared file that someone refreshes. That is not a communication failure to be fixed with a better meeting. It is a structural consequence of an object with four legitimate owners living in a system with one writer. The cadence question underneath it — which clock is allowed to change what — is worked through in the operating cadence, and the accountability question in the decision rights map.
Four things that go wrong when the plan and the PO live apart
Amendment asymmetry. An order can be amended in the transaction system without the plan being amended. The reverse is not true — a plan revised after the order is cut has no mechanism to reach the order, because the order is already a commitment to a third party. Drift between the two therefore runs in one direction only, and it is silent, because both documents remain internally consistent the whole time.
Grain mismatch. A plan authorizes dollars by category, channel and month. An order commits units by style, colorway, size and ex-factory date. Checking one against the other requires a conversion in both directions, and that conversion lives in whichever file the person doing the check built. Two people performing the same check from the same two systems can arrive at different answers without either making an arithmetic error, because they made different assumptions in the conversion.
Status latency. An order’s real state — confirmed, in production, shipped, short, held at customs — changes on the factory’s and the freight forwarder’s clock. The plan is reviewed on the company’s clock. Between two reviews, the plan is stating a receipt that has already moved, and every downstream decision taken in that window — the floor set, the marketing calendar, the allocation — is taken against a date that is no longer true.
Cancellation orphaning. When a style is cancelled after its order is cut, the order is closed in the transaction system. Whether the dollars are released back into open-to-buy depends on someone remembering to do it, because closing an order and reopening an envelope are actions in two systems. If it does not happen, open-to-buy is understated for the rest of the period and the brand under-buys against its own plan — which looks like discipline in the report and shows up as missed sales in the read.
What people mean by apparel PO software
The phrase covers three separable jobs, and confusing them is how an evaluation ends with a tool that solves a problem the buyer did not have.
The first job is cutting and sending an order that carries apparel structure: style and colorway, the size breakdown and the size run, ex-factory and in-DC dates, the vendor and factory, the cost the buy was planned at, and the packing and labelling requirements that differ by destination. A generic purchasing module flattens all of that into an item, a quantity and a date, and the structure is then reconstructed in an attachment.
The second job is tracking the order after it is cut: confirmation, work in progress against milestones, revised dates, splits, substitutions and short ships, with an exception surfacing before the goods are late rather than when they fail to arrive.
The third job is keeping the order tied to the plan that authorized it, so that a change to one is visible against the other without a reconciliation. A tool that does the first job well does not necessarily do the second, and a tool that does both may still not do the third, because the third requires holding the plan too. Naming which of the three is the actual problem before evaluating anything is what separates buying a purchasing module from buying an order book a plan can read. The question set for that evaluation is in the apparel software buyer’s guide.
How the landscape reads outside apparel
The ten categories hold anywhere merchandise is planned by style, color and season. What changes is the vocabulary and which seam hurts first, and reading the map in another vertical’s language is a good test of whether the boundaries are real or just apparel habits.
Footwear runs the same map with size runs and width fittings in place of a single size scale, which makes the buy-to-allocation seam sharper: a run broken across two width fittings is twice the problem. Home and furniture replaces the size dimension with container planning, cube and long vendor lead times, so the order-to-production seam dominates — a container consolidated differently than planned changes the receipt date for everything inside it. Health and beauty runs shade ranges rather than size curves, and adds formulation changes and period-after-opening dating, which puts the pressure on the PIM seam, where a reformulated product has to be distinguished from its predecessor in the consumer record. Accessories and bags carry no size dimension at all, so depth moves entirely onto color and material and the hardware and trim specification carries the cost risk — which loads the PLM-to-buying seam, where a trim substitution agreed after approval changes the cost the buy was planned at.
Outdoor runs model years and dealer prebooks, which fix the commitment before the season opens; there the planning-to-order seam is the one that matters, because the chance to correct it closes early. Sporting goods runs the same model-year cycle and adds team and league programmes on their own delivery windows, so last season’s model year has to be closed out against the incoming one rather than simply marked down. Toys and games, baby and juvenile, and jewelry and watches each read onto the same ten categories with their own attributes — age grading and safety certification, size and stage progression, metal and stone specification with serialized inventory. The systems do not change. The attribute that has to survive every handoff does. That structural point is argued in the pattern beyond apparel, and the per-vertical pages sit on RetailNorthstar.
What is left over once every category has its object
Assign every object in the landscape to the category that should author it and something is left unassigned. The style has an owner. The committed order has an owner. The on-hand count, the customer promise, the consumer-facing record and the ledger all have owners. What has no owner is the plan as it moves between stages — the line plan that became an assortment that became a buy that became an order that became a receipt that became an allocation. Each stage’s numbers have a home. The transitions between them do not.
That is the object a merchandising operating layer is authoritative for. It does not take the style away from PLM or the order away from ERP, because those categories are good at objects they were designed around and taking them over solves nothing. It takes the versioned plan and the transfers between stages, which is the work currently held in files between systems. Stated as a boundary: the other categories are systems of record for states; the operating layer is the system of record for the plan and the transitions.
- Definition — Merchandising operating layer
- A merchandising operating layer — also called a merchandising OS, or an apparel operating system — is the layer that owns the plan and the workflow running across the apparel systems landscape, rather than owning any single system’s object. Where PLM is authoritative for the product and ERP is authoritative for the transaction, a merchandising operating layer is authoritative for the versioned plan and for the transitions between stages — line plan and open-to-buy into assortment, into the buy, into purchase orders, into production status, into allocation and the in-season read. The other categories are systems of record for states; this layer is the system of record for the plan and the transitions.
- Used by: Merchandising, planning, buying, sourcing, and allocation leaders deciding where the plan itself lives
- Related: Apparel operating system, plan of record, connected commercial workflow layer, system of record, PLM, ERP
This is also the honest limit of the map. Naming the layer does not by itself remove a handoff — a transfer disappears only when both sides of it read the same versioned record, and getting there is sequencing work rather than a purchase. The sequencing is laid out in the implementation playbook, and what the versioned record has to contain is in the plan of record.
Several of the six handoffs above have concrete math you can work before connecting anything — open-to-buy, size curves, sell-through and markdown. The free retail-plan.com calculators let you model a single seam in isolation first.
Frequently asked questions
- What systems does an apparel brand actually run?
- Ten software categories cover the software a brand licenses: ERP for the transaction and the money, PLM for what the product is, PIM and DAM for the consumer-facing product record, merchandise planning for how much can be bought, allocation and replenishment for where units go, WMS for the physical goods, OMS for the customer order and its promise, EDI and B2B for the wholesale transaction exchange, the ecommerce platform for the direct storefront, and BI for reading all of it. A brand may not license all ten as separate products — several are sold bundled — but the ten jobs exist whether or not there are ten systems. One job sits outside the ten: tracking an order after it is cut. That work hangs off the purchase order, in a sourcing or production tool or a vendor workbook, rather than in a category of its own.
- What is a system of record in an apparel stack?
- A system of record is the single system authoritative for one data object — the one place a value is written, from which everything else takes a copy. It is assigned per object rather than per system: PLM for the style and its bill of material, ERP for the committed purchase order, the planning system for open-to-buy, the commerce platform or point of sale for the transaction. The apparel system of record matrix works that assignment through object by object, including what happens when one object ends up with two writers.
- Where should a purchase order be created?
- A factory purchase order can be cut in the ERP, where the vendor master and payables already live; in PLM, where the vendor, the cost and the tech pack live; in a dedicated sourcing or production tool; or in a spreadsheet that becomes the order the moment it is emailed. Each of those is defensible. The question that decides whether it works is not which system cuts it, but whether the plan that authorized the order can still see the order after it is amended.
- What does apparel PO software need to do that generic purchasing does not?
- Three separable jobs. First, cut and send an order carrying apparel structure — style, colorway and size breakdown, size run, ex-factory and delivery dates, and the cost the buy was planned at — which a generic purchasing module flattens into an item and a quantity. Second, track the order after it is cut: confirmation, work in progress, revised dates, splits and short ships. Third, keep the order tied to the plan that authorized it. A tool that does one of the three does not necessarily do the others, so naming which one you need before evaluating is what separates a purchasing module from an order book a plan can read.
- Does a merchandising operating layer replace ERP or PLM?
- No. ERP stays authoritative for the transaction and PLM stays authoritative for the product. A merchandising operating layer is authoritative for something neither of them owns: the versioned plan and the handoffs between stages. The categories are not competing for the same object, which is why replacing one with the other does not resolve the seams between them.
- Does this map hold outside apparel?
- The categories hold anywhere merchandise is planned by style, color and season; the vocabulary changes and so does which seam fails first. Footwear runs size runs and width fittings, accessories and bags carry hardware and trim specification with no size dimension at all, home and furniture replaces size with container planning and long vendor lead times, health and beauty runs shade ranges with reformulation and period-after-opening dating, outdoor runs model years and dealer prebooks, sporting goods adds team and league programmes and the closeout of the previous model year, and toys and games, baby and juvenile, and jewelry and watches read onto the same ten categories with age grading, stage progression and serialized inventory.
- An apparel brand runs ten software categories — ERP, PLM, PIM and DAM, merchandise planning, allocation and replenishment, WMS, OMS, EDI and B2B, the ecommerce platform, and BI. Bundling changes the contract, not the boundary.
- Nine of the ten are a system of record for one thing; each is repeatedly asked to do work it was not built for, and each has one handoff into or out of it that fails before the others.
- BI is the exception: it is authoritative for no object, so it can make a disagreement between two systems visible and well formatted without making either value correct.
- The purchase order is simultaneously a merchandising decision, a financial commitment, a supply chain instruction and a legal document — four readings owned by four functions, held in a system with one writer.
- When the plan and the order live apart, four things go wrong: amendment asymmetry, grain mismatch, status latency, and cancellation orphaning. All four are silent while they happen.
- Apparel PO software means three separable jobs — cutting an order with apparel structure, tracking it after it is cut, and keeping it tied to the plan that authorized it. Name which one you need before evaluating.
- Assign every object to a category and the plan across its whole life is what is left unowned. That, and the transitions between stages, is what a merchandising operating layer is authoritative for.
- See the modern apparel software stack and what fits at each company stage →
- See which system owns each apparel data object — the system of record map →
- Walk the twelve stages of the connected apparel workflow map →
- Read why workflows break at handoffs rather than inside functions →
- Read what the plan of record holds and who holds the pen →
- Compare an Apparel OS with ERP →
- Compare an Apparel OS with PLM →
- Use the apparel software buyer’s guide to structure an evaluation →
See how the Apparel OS comes to life in RetailNorthstar — one connected workflow from line plan to production.
See how the plan, the buy, the purchase order and the in-season read sit on one shared record in RetailNorthstar.